This short article describes a few of the most substantial changes in customer practices when it pertains to consuming media.

Over the last few years, with the rise of digital content, the way in which individuals consume content has shifted significantly. For many years, standard tv was the primary source of home entertainment for most people. However, after the advancement of internet streaming services, many viewers are turning away from scheduled tv, specifically among younger individuals. Rather, worldwide media content analysis reveals that more individuals are buying memberships to streaming services, which strongly affirms the shift in audience intake practices. These services are popular for permitting individuals to watch the programs and movies they want, any time they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would recognise the appeal of streaming platforms as a popular media consumption habit among audiences today. These changes . show the move towards user-controlled viewing preferences in the sector.

In the current digital age, smart phones have come to be one of the most common instruments that individuals are using to watch videos and access media. Nowadays, many social media networks are providing endless feeds of brief, successive videos, that are growing in popularity among mobile phone users. In fact, statistics show that that globally, mobile content viewing is on the rise, showing that short form media is among the fastest growing media trends today. These platforms allow users to see a sequence of personalised videos and interact quickly, making these videos much more appealing and addictive than standard television. Short form videos are also being used regularly for news and academic purposes, not just for entertainment. Subsequently, this trend is changing the way individuals are actively seeking for and expecting to receive knowledge, in a quicker, much shorter and more accessible format.

With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the rise of internet streaming platforms and short form video content, the way in which people are getting their information is also changing. Individuals are significantly turning towards online news sources, instead of watching TV, to learn about the latest worldly affairs. However, simultaneously, due to a consistent flow of info, people are coming to be overwhelmed by big amounts of content. In response to this, news organisations are re-engaging viewers by making short form content that is more clear and easier to observe. Nowadays it is common to see news channels that have large followings on social media platforms. This trend can be validated by the CEO of the fund that owns Euronews, for instance. Using this technique has been essential for providing individuals with dependable and verified news sources, in a style they can easily interact with.